I love design, but my true passion lies at the intersection of creativity and technology – driving change using the power of creative thinking.
My experience as a Visual Designer and Creative Director has helped me to gain a respect for the role of creativity in the areas of software development, customer experience, branding and marketing. I’ve had the opportunity to both lead and participate in the creation of strategic vision that changes how users experience and interact with digital formats.
I believe that design, as both a technology function and an art form, exists to solve problems and meet objectives. These challenges should govern how we, as Creatives, shape the design and require that we articulate rationale for our decisions.